Urban Confessional

Free Listening Movement Amplification

Needs

What can we do to build awareness and momentum for the global Free Listening Movement and the annual Free Listening Day? How can we position Urban Confessional so that it resonates across all platforms and audiences to advance the power of true listening?
 

Solution

Develop a strategic brand platform and subsequent creative assets, systems, and processes to support a sustained communications effort. Assess like-minded efforts and their digital presences to build partnerships, fine-tune differentiators and focus, and align ongoing efforts for maximum impact. Leverage social listening insights to inform ongoing strategies. 

Engagement

• 2+ years / monthly retainer + ad hoc projects
   

Delivery

• Free Listening Day campaign planning, since 2016
• HEARD Podcast launch, including:
• Website design & development
• Podcast concept development
• Podcast pre-production
• Content & creative development for:
• Website (Squarespace) w/ e-commerce
• Social media
• Digital & print ads
• Press releases
• Media kits
• Paid Facebook & Instagram campaigns
• Email campaign planning, design & development (MailChimp)
• Strategic planning workshops & briefs
• “Competitor” assessment & community social listening  
• Brand platform development
• Partner network research & development